Competitive battle card template to help sales win deals against competitors
A competitive battle card provides an overview of how your company positions against your competitors. It lists out the competitor’s strengths and weaknesses and highlights areas that your company wins. In short, it provides a guide for your sales rep on how to win deals against a competitor.
How to build these battle cards
Have your sales rep build the habit of writing down notes during sales meetings and documenting win and loss reasons diligently. Gradually, analyzing those notes will show you the patterns that belong on your battle cards.
Include social proof in your battle cards
Customers like to see social proof when deciding whether to buy a product or service. Include real examples of customers who switched to your company from a competitor, along with their testimonials: these give your sales reps strong points to use when trying to close the deal.
Review your battle cards regularly to keep them accurate
To make sure your sales rep always has the most up-to-date information when closing your leads, review your battle cards regularly! Nothing is more embarrassing than walking into a meeting thinking you’re beating a competitor in some area, only to have the prospect tell you that competitor has actually improved and is now doing better than you.
At Kipwise, we offer a built-in content review flow where you can set designated reviewers to your content and our system will remind them to review it in preset intervals to ensure accuracy and freshness.
